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名家具展“最核心”战略蓝图发布 众星云集_业界动态_资讯_中国家具网

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名家具展“最核心”战略蓝图发布 众星云集_业界动态_资讯_中国家具网

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portant; word-wrap: break-word !important; font-size: 14px;”>近年来,名家具展在汇集很多老牌参展明星品牌的基础上,又崛起了一批批新的明星品牌。这些企业,有的成为外销成功转内销的典范,有的则迅速在全国各地铺开市场渠道,发展壮大,比如羽珀、简舍、优家、优美欧、基信、杰西卡、乔治等。

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portant; word-wrap: break-word !important; font-size: 14px;”>这些品牌当中,许多都是首次参展,也有的是时隔数年重新选择名家具展,比如由著名设计师仲松酝酿多年的高端原创设计品牌——天物,以及联邦、HC28、杨丽萍家居、汉尊、漾美大店等。

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portant; word-wrap: break-word !important; font-size: 14px;”>哪种品类、哪些风格的家具代表着市场的现在和未来,就是名家具展培育的新方向。本届展会,组委会通过专业功能分区,丰富、优化展品结构,升级原有特色展区,延伸新的特色主题展区,portant; word-wrap: break-word !important;”>设置知名品牌馆、设计家居馆、新中式品牌馆、国际贸易馆、软体品牌馆、中式生活馆、实木生活馆、童趣生活馆、全屋定制馆、国际名品街等专业分馆。

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portant; word-wrap: break-word !important; font-size: 14px;”>而在活动层面,展会在不同维度、不同视觉进行升级。组委会通过与中国家具协会、新浪、网易、今日头条等行业影响力最大的机构合作举办行业活动;与家居品牌共享名家具平台,进行联合推广,帮助合作伙伴提升品牌影响力,使本届展会场内外大大小小活动达到120场。

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portant; word-wrap: break-word !important; font-size: 14px;”>近期,在过去展贸联动的基础上,名家具展再次创新,为家居品牌带来了一种全新的展示方式——品牌独立大店。

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portant; word-wrap: break-word !important; font-size: 14px;”>这些品牌独立大店在展会期间不但可以一年两次承接名家具展带来的超30万专业买家,还将引入每年超过40场的各类展览共逾百万客流。

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portant; word-wrap: break-word !important; font-size: 14px;”>接下来,国际名品街项目还将有更大规模的扩展.

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